Articles.

Futureproofing your app install campaign post iOS14

With the rollout of iOS14, the launch comes with its new user privacy regulations. So, gearing your app advertising efforts to perform despite these upcoming changes is crucial.

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Google update on match types & automation evolution

A quick overview on what the latest Google update is all about, how it impacts advertisers, and what they should do to about it.

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The future of digital targeting

Google announced that they are done with cookies. Is this the end of the re-targeting era? What's in the future for digital targeting? What does this mean for marketers?

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Google Analytics 4, the end of Cookies and how to keep up

Recently, coming in-part as a response to the rapid tech changes and increasing data protection, Google introduced Google Analytics 4 (GA4) as the new approach to unify digital web and app analytics.

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Resolution Digital wins Google Agency of the Year 2020 - for the third time in a row

Resolution Digital has defended its ‘Agency of the Year’ title at the prestigious Google Partners Honours Program for 2020, held last Friday.

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Google's Topics API Proposal: What Marketers Need to Know

Google announced its new online advertising solution, Topics API. The privacy sandbox will replace Federated Learning of Cohorts (FLoC).

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2022 Digital Privacy Trends: Browsers

With the death of third-party cookies ahead, 2022 is a year of change. But what are browser developers doing to help or hinder digital marketers and advertisers?

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Data and Measurement for Digital Marketing in 2022

What digital marketing data science trends do you need to know for 2022? Gavin Lockhart sat down with B&T to forecast the year ahead.

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Resolution Digital - 2021 APAC Search Awards Finalist!

Resolution Digital has been shortlisted for the 2021 APAC Search Awards!

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Double accolades for the TRKKN team

The TRKKN team has taken home two out of the five awards at the Annual Google Partner Awards Ceremony.

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Why media agencies are still vital for clients wanting to in-house media

In-housing is broadly being viewed as a threat to digital media agencies, however, they are perfectly situated to help brands navigate many of the challenges they will face when making the switch.

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Accelerating Digital Transformation

Discover how organisations achieve faster ROI using digital marketing technology.

This paper includes market research conducted with IDG, and features insights garnered from over 150 marketing leaders across APAC.

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About TRKKN

TRKKN is one of the leading global Google Marketing Platform Sales Partner, and a Google Cloud Platform Partner.

In Australia and New Zealand, we serve our clients' marketing technology needs across the entire suite of Google Marketing Platform and Google Cloud Platform Suites.

Our extensive experience and ability to get the most out of Google technologies stems from more than a decade of hands-on experience in delivering technical solutions and value driving outcomes for our clients.

We are certified sales partners of Google Search Ads 360, Display & Video 360, Campaign Manager, Google Analytics 360, Google Tag Manager 360 and Google Cloud Platform.

We help marketers realise ROI by leveraging their technology investments across Google Marketing Platform, Google Ads Data Hub and Google Cloud.

Get in touch

Contact us to find out how we can help solve your marketing technology challenges.

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