Google Optimize 360

The Leading Enterprise Website and App Optimisation Solution

Google Optimize 360 offers enterprise solutions for implementing and analysing web and app optimisations, leading to improved digital experiences for consumers.

Delivered in partnership with our in-house marketing and data science team, Annalect.

Google Optimize 360 Features

Google Optimize 360 goes far beyond the free version of Google Optimize. The enterprise-level solution includes concurrent tests and experiments and an entire suite of advanced integrations and features.

Google Analytics Audience Targeting
With a direct integration to Google Analytics you can focus optimisation efforts to specific user groups of your website or app.
Enterprise Optimisation Scale
High numbers of concurrent optimisation tests and experiments allow marketers to leverage high-quality data and meet web and app optimisation objectives.
Advanced Google iIntegrations
Native integrations with key Google solutions empower you to deliver optimisations using data from Google Analytics, Google Ads, Google BigQuery, and Firebase.
Complex Multivariate Tests
Formulate and run complex multivariate optimisation tests that include a range of variants and objectives. This results in expedition of web and app optimisation and faster ROI.
Enterprise Service & Support
Enjoy enterprise reliability with the cover of Google's 360 Suite SLA, coupled with reseller support and expertise.
Visual Editor
Create new variants of a page using Google Optimize 360's visual editor, without needing to recode your site or app.
Advanced Optimisation Reporting
Expect high accuracy modelling using Bayesian statistical methods. Optimize 360 enables marketers to model real-world experiment performance.
Enterprise-Level Support & SLAs
Through the enterprise partner program, brands receive SLAs and consulting from Resolution Kinetic and Annalect. This gives brands' the confidence that their software investment will be supported throughout the setup and partnership.
Personalisation & simultaneous experiments
Over 100 personalisation and simultaneous experiments can be deployed at any time using Google Optimize 360. This supports enterprise-level brands in developing broad conversion rate optimisation and personalisation programs.

Accelerating Digital Transformation

Discover how organisations achieve faster ROI using digital marketing technology.
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This paper includes market research conducted with IDG, and features insights garnered from over 150 marketing leaders across APAC.

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About TRKKN

TRKKN is one of the leading global Google Marketing Platform Sales Partner, and a Google Cloud Platform Partner.
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In Australia and New Zealand, we serve our clients' marketing technology needs across the entire suite of Google Marketing Platform and Google Cloud Platform Suites.

Our extensive experience and ability to get the most out of Google technologies stems from more than a decade of hands-on experience in delivering technical solutions and value driving outcomes for our clients.
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We are certified sales partners of Google Search Ads 360, Display & Video 360, Campaign Manager, Google Analytics 360, Google Tag Manager 360 and Google Cloud Platform.

We help marketers realise ROI by leveraging their technology investments across Google Marketing Platform, Google Ads Data Hub and Google Cloud.

Get in touch

Contact us to find out how we can help solve your marketing technology challenges.

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