Google Search Ads 360

An Enterprise-Level Campaign Management Solution for Paid Search

Google Search Ads 360 is specifically designed to deliver efficiencies across Google and Microsoft paid search campaigns. Bulk actions, sophisticated bidding strategies, and customisable reporting metrics are just some of the advanced features advertisers can expect.

Google Search Ads 360 Features

Optimise and streamline paid search campaigns with Google Search Ads 360's advanced suite of features.

Unified Paid Search Data

Combine data from a range of search providers to form a more complete view of cross-search channel activity.

Unified Paid Search Insights & Reporting

Bring all paid search metrics together with detailed reporting, measurement, and attribution.

Unified Paid Search Tagging & Automation

Track cross-channel opportunities using Floodlight and automate cross-channel campaign management.

Advanced Paid Search Bidding

Harness Google's machine learning technology to get the most out of every search auction with portfolio-level, auto-optimised bidding.

Multi-device Measurement

Track multi-device user interactions through to conversion across Google search.

Mobile-Savvy Paid Search

SA360 uses advanced audience signals and mobile-specific capabilities to get the most out of every dollar.

Advanced eCommerce Search Ads

Leverage Google's advanced keyword and bid modification technology across inventory-aware campaigns connected to Google Merchant Centre.

Adaptive Commerce Ad Optimisation

Adaptive shopping campaigns that auto-optimise for prime performance with local inventory inclusions.

Advanced Audience-Based Activation

Define and bid against retargeting lists and custom Floodlight variables and use audience signals to refine bidding strategies.

Comprehensive Paid Search Integrations

SA360 includes native integrations to Google Marketing Platform and Cloud products, as well as a plethora of 3rd party solutions.

An Enterprise-Level Campaign Management Solution for Paid Search